Nanyang Academy of Fine Arts (NAFA): Fashion Studies: Fashion and Marketing

Category Art and Social Sciences, Fashion Design, Marketing, Nanyang Academy of Fine Arts (NAFA), Singapore, Undergraduate
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Degree Programmes in Collaboration with the University of Huddersfield
The BA (Hons) Fashion and Marketing strikes a balance between the economic and creative influences behind garment design and production. It provides students with a strong foundation in the fashion business by encompassing both design and commercial strategies. Students will learn and apply various marketing techniques including advertising, public relations, sales promotion, merchandising, retail branding, product costing and fashion industry analysis. This comprehensive approach nurtures the creativity of the budding designer and provides students with the retail know-how of the marketer.

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